Google Play Music is getting a make-over. Music lovers can now tap into 'richer' recommendations along with a fresh user interface and offline playlists. Using machine learning, Play Music can create unique experiences based on individual listeners' taste, location, and activity.
Even the current weather is taken into account.
"We'll deliver personalized music based on where you are and why you're listening," Google Play Music Product Manager, Elias Roman, wrote in a blogpost.
"Relaxing at home, powering through at work, commuting, flying, exploring new cities, heading out on the town, and everything in between," he said. "Your workout music is front and center as you walk into the gym, a sunset soundtracks appears just as the sky goes pink, and tunes for focusing turn up at the library."
Meanwhile, subscribers will also have access to music, even when there's no service. "As long as you remember to charge your smartphone, you'll have your favorite tunes, even if you forgot to download them ahead of time," Roman wrote.
Users will also notice a new look: the revamped Google Play Music homescreen features favorite playlists, latest releases, and more tunes from popular artists—at the right time and place for you.
The new experience is rolling out now to Google Android, Apple iOS, and Web subscribers in 62 countries. If you're not already enrolled, try free unlimited access for 30 days; individual plans are US$9.99 per month, while up to six people can share a family plan for US$14.99 per month.
Google in July 2014 acquired streaming music service Songza, whose proprietary algorithms prompt users to play music for a specific time of day, activity, or mood. Co-founded by Roman nearly a decade ago, the Internet radio program officially shuttered in January as the company merged into Google Music.
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