Kamis, 02 April 2015

MediaTek Doubles Down on Android at CES



MediaTek on Tuesday introduced several new hardware platforms supporting Google-developed software for wearables and smart TV applications.


The Taiwan-based semiconductor firm, known primarily for its chipsets powering smartphones and other mobile devices, kicked off 2015 with an Android-heavy lineup of new processor platforms at the Consumer Electronics Show (CES) in Las Vegas.

Leading off, MediaTek's new MT2601 System-on-a-Chip (SoC) for wearables is optimized for devices running Android Wear software. It sports a dual-core, 1.2GHz ARM Cortex-A7 application processor with ARM Mali-400 MP-based graphics and supports qHD display resolution for wearables in a compact package measuring 480 mm2. A "whole host" external sensors are supported by the SoC, which interfaces with MediaTek's MT6630 for Bluetooth connectivity.

The MT2601, now in production and sampling to MediaTek partners, has "41.5 percent fewer components" and a lower power draw relative to similar SoCs for wearables on the market, according to the company.

"The MT2601 has an incredibly small die size and is highly optimized for cost and power performance. The platform solution, comprised of MT2601 integrated with Android Wear software, will fuel the maker revolution and empower the application developer community worldwide to create a broad range of innovative applications and services," J.C. Hsu, MediaTek's general manager of new business development, said in a statement.

MediaTek also unveiled a pair of SoCs designed in collaboration with Google for Android TV.

The MT5595 is a quad-core SoC incorporating ARM's big.LITTLE chip design architecture with two ARM Cortex-A17 processor cores matched with a pair of ARM Cortex-A7 cores. The MT5595 delivers current HDTV-quality visual computing and supports 4k/Ultra HD video playback at 60 frames-per-second via the Google VP9 and HEVC codecs.

"MediaTek has a strong heritage and a leading position in the TV SoC business. By introducing the world's first Android TV devices, we are demonstrating a fast pace of innovation and strong commitment to the home entertainment business," said Mohit Bhushan, MediaTek's head of U.S. business development. "MediaTek is proud to integrate Android 5.0 Lollipop software in its chipset portfolio and significantly improve the consumers' engagement model with their TVs."

Meanwhile, MediaTek also has audio covered in its burgeoning Google partnership with its new MT8507 audio SoC. The chip is designed for the Internet giant's new Google Cast for audio software and "will power a delightful home audio experience that allows consumers to easily connect with Google Cast Ready speakers and sound bars from their personal devices, such as iPhone, iPad, Android smartphones and tablets, Macbooks and Windows PCs, using Google Cast ready applications," MediaTek said.

MediaTek's MT5595 and MT8507 SoCs are also currently in production and should start appearing in consumer devices in early 2015.

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